Sex Cereal by Dr. Sara Detox Toronto Naturopath
Blog Fitness + Nutrition

Sex Cereal … What’s It Really Good For?

March 28, 2013


The natural health industry is a booming industry. It’s considered one of the fastest growing industries in North America.

Companies that have nothing to do with health are creating some of the best selling natural health products on the market.

Grocery store shelves are stacked with food products labeled:

  • all-natural
  • organic ingredients
  • fortified with vitamins
  • added phytosterols to lower cholesterol
  • probiotic yoghurt

The reality is that most of these food products are well-marketed, but not always healthy.

For example, artificially sweetened yoghurt with added probiotics does not make it healthy.

The artificial sweeteners, corn starch, and additives are doing more harm than the small amount of ‘friendly bacteria’ added to the yoghurt.

Recently, a Toronto businessman was on Dragon’s Den presenting his sexy new cereal called ‘Sex Cereal’.

This episode definitely caught my attention.

I couldn’t wait to hear what was in it.

Let’s check out the ingredients.

HIS Sex Cereal

Rolled oats, wheat germ, water, chia seeds, black sesame seeds, pumpkin seeds, blueberries (sweetened with apple juice), cacao nibs, goji berries, bee pollen, maca powder, camu camu, coconut sugar.

HER Sex Cereal

Rolled oats, oat bran, sunflower seeds, water, flax seeds, chia seeds, soy protein, cranberries (sweetened with apple juice), goji berries, cacao nibs, almonds, ginger ground, maca powder, coconut sugar.

Peter Ehrlich is the creator of this cereal…

It’s made in St. Catherine’s, Ontario in Canada. It costs between $10-$13 a bag (and I thought my gluten-free cereal was pricey at $8 per bag).

Wondering why it’s being sold at such a high price point? It’s because the ingredients used are NOT CHEAP.

Maca alone sells for approximately $35 per 90 grams.

It’s important to point out that in the natural health industry, you really do get what you pay for.

The question still remains – is this product worth the money?

Is it just another cleverly marketed natural health food product?

Here’s what I think.

It’s a fiber-rich morning cereal with well-selected ingredients that offer many health benefits.

It’s clean. It doesn’t have artificial sweeteners. No additives. No chemicals.

Honestly, I really like the choice of ingredients.

They are pure, nutrient-rich, and traditionally used to balance hormones, improve endurance, and enhance libido.


The cereal is also a good source of antioxidants, iron, B vitamins, vitamin C, vitamin E, calcium, magnesium, zinc, and omega -3 and omega-6 fatty acids.


Looking forward to hearing about your experiences with HIS and HER Sex Cereal!


Dr.Sara Celik
Dr. Sara Celik is a board-certified Naturopathic Doctor and is the Spokesperson for Renew Life Canada. She is a leader in the health and wellness industry and is regularly featured as a sought-after expert on television programs and in health publications. Dr. Sara carries over 15 years experience and her private practice and work in the community is focused on digestive health, detoxification, and clinical nutrition.
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